The Hello Brooklyn Anthem Video is the centerpiece of a support campaign and lived as a standalone showpiece on brooklynnets.com, welcoming anyone visiting the team’s new website on the day of its launch.
Brooklyn is as much a character in this story as are the Nets. It is the heart of New York and the soul of the new brand. This video is driven as a journey through time, the story of Brooklyn and the Nets and their unified destiny.
We began with a three-day intensive shoot, covering all there is to love about Brooklyn’s incredible diversity and iconic imagery. Typography, graphical elements and archival footage were then combined with our footage to create a connective narrative. An engaging script and voiceover guide us through the timeline and the video ends with a dynamic animated reveal of the new Brooklyn Nets logo. Authentic in tone, unpretentious in its approach, and with a little Brooklyn attitude to get across its message, the video achieved its goal as the perfect introduction to the franchise’s new legacy.